Topic: SEO vs. PPC - Which Provides You the Better Value?

The research makes it clear that it's very important for your brand to have a strong presence in the search engines, ensuring that you're in front of your target audience. However, there's still a big decision to make - whether to use SEO or PPC to get in front of your target?

What are other people's experiences in this realm? Anyone think that PPC is the more value-driven choice than SEO? Let us know your thoughts! SEO vs. PPC - Which Provides You the Better Value?